by Veronica Varetsa | Mar 11, 2024 | Branding, Colour Psychology, Graphic Design, Marketing, Visual Communication
In the realm of graphic design, every colour carries its own unique significance and psychological impact. Whether you’re designing a logo, website, or marketing materials, understanding the psychology of colour is crucial. It’s not just about choosing...
by Veronica Varetsa | Feb 12, 2024 | Design Principles, Graphic Design, Graphic Design Theory, Visual Communication
Introduction In the realm of graphic design, visual hierarchy stands as a cornerstone principle. It is the art of organizing elements within a design to guide the viewer’s attention in a deliberate and meaningful way. Understanding and implementing visual...
by Veronica Varetsa | Jan 29, 2024 | Design Principles, Graphic Design, Minimalism, Visual Communication
Introduction: In the world of graphic design, minimalism has emerged as a powerful and timeless approach that emphasizes simplicity, clarity, and functionality. By stripping away unnecessary elements and focusing on essential components, minimalist design creates...